Instagram Influencers: Advertisers of Tomorrow

By Orchida Harizaj Another day, another post. Haley McNeill sets up her camera, sits down on the other side and hits record. She starts to apply her makeup and shows the products that she uses directly to the camera. She takes…

What is Self Love: T-Shirts That Inspire Self-Love

By ROMANA SHAIKH April 7, 2018 “Each woman had her own share of beauty dancing around her, gracing her and each one being a model for a t-shirt line calling out for self love.” On a cold, windy afternoon on…

White Skin is the Wrong Skin: How to Pick the Right Foundation Shade

By HIBBA MAHMUD March 22, 2018 “From a beauty perspective, having the wrong shade of foundation can be detrimental to your look. Having a visibly lighter foundation makes the person appear ashy and grey, whereas a darker foundation makes a…

Redefining What Is The Natural Look

By Lameece Mustafa January 17, 2018 “It may be rash to state, albeit, the technique of using makeup to appear natural is an oxymoron.“ Let’s redefine the ‘natural look’: Creating the “natural look” using cosmetic products is an idea that…

Trying to Be White: A Social Epidemic

By ITTECA KHAN January 8, 2018 “The skin lightening business garners a monstrous TEN billion dollars a year by exploiting not only personal insecurities but also the global after effects of colonialism and white supremacy.” “With her curly black hair…

Self-Love and Self-Care: Tips on How to Stay Sane

By DANIELA RADHAYKISSOON December 12, 2017 “Self-care and self-love is key to keeping sane and checking in with yourself. Here are a few tips to remind you of the little things that matter.” Two things, over 85% of people suffer…

Kim Kardashian is Famous Because She is a Marketing Genius

By MIRA ZASLOVE September 8, 2017 “Many other starlets have connections, but few have 32 million Twitter followers (more than Oprah, CNN, Bill Gates, or LeBron James). She leveraged her connections to put herself in the spotlight at the correct…

Should You Buy a Designer Trench Coat?

By GALINA VASILYEVA September 3, 2017 “All of which raises the question: How much should you pay for a trench coat? And what constitutes a high-quality trench?”  In a recent — informal and unscientific — poll of colleagues, the question…

Why Can’t I Be Ugly?

By NIDA ALI August 24, 2017 “Advertising has promoted a view of women that is appealing to the male gaze, so much so, that women have begun viewing themselves through the dominant male gaze.” Advertising is defined by Merriam Webster…

What You’ve Been Doing Wrong With Your Deodorant and Perfume

By UDDY MIN Introduction by NIDA ALI August 18, 2017 “One of the biggest things to keep in mind in terms of fragrances is that they are NOT for underarms.” Fragrance is a staple in everyone’s life, everyone strives to…

Four Ways to Spice Up Your Skin Care

By AMANEE ABDALLAH August 14, 2017 “Spices offer natural remedies for your skin that won’t cost a fortune and can give real results that you might buy at a high-end beauty counter in a fancy glass jar, scented and scant.”…

Has the Hijab Become a Stylish Commodity?

By HIBBA MAHMUD March 8, 2017 “With the power of social media, there has been numerous hijabi fashion bloggers who have transformed the image of hijab from oppressive to inclusive and trendy.” The Muslim women’s hijab, as an image, has…

Shea Moisture Ad Fail: Fighting Hair Hate with Hair Hate

By YANNISE JEAN June 15, 2017 “There aren’t many beauty brands created and designed specifically for black hair, so it was shocking to many consumers that the ad did not feature any black women with “kinky” hair.” Last month the…

Nastygal Girlboss : A Story of Adulting, Struggle, and Dreams

By MEHER MASALAWALA May 31, 2017 “The show tends to fantasize the millennial generation with their angst and stubborn pursuit of anything non-status quo, who then manage to attain a disproportional amount of success compared to their peers.” Sophia Amoruso…

The Layman’s Skin Care Routine

By NIDA ALI March 16, 2017 “Your skin is something that you should be taking good care of. That’s not a shallow demand or a societal pressure, your skin is part of your health. Take care of all your organs,…