What is Self Love: T-Shirts That Inspire Self-Love

By ROMANA SHAIKH April 7, 2018 “Each woman had her own share of beauty dancing around her, gracing her and each one being a model for a t-shirt line calling out for self love.” On a cold, windy afternoon on…

Keeping Up With Everything But the Kardashians

By NIDA ALI March 25, 2018 “Look at the person who is practically invisible, admire their character, read a book, read the news, talk to strangers, smile at love ones and keep up with what is good and important in…

White Skin is the Wrong Skin: How to Pick the Right Foundation Shade

By HIBBA MAHMUD March 22, 2018 “From a beauty perspective, having the wrong shade of foundation can be detrimental to your look. Having a visibly lighter foundation makes the person appear ashy and grey, whereas a darker foundation makes a…

Trying to Be White: A Social Epidemic

By ITTECA KHAN January 8, 2018 “The skin lightening business garners a monstrous TEN billion dollars a year by exploiting not only personal insecurities but also the global after effects of colonialism and white supremacy.” “With her curly black hair…

Kim Kardashian is Famous Because She is a Marketing Genius

By MIRA ZASLOVE September 8, 2017 “Many other starlets have connections, but few have 32 million Twitter followers (more than Oprah, CNN, Bill Gates, or LeBron James). She leveraged her connections to put herself in the spotlight at the correct…

Should You Buy a Designer Trench Coat?

By GALINA VASILYEVA September 3, 2017 “All of which raises the question: How much should you pay for a trench coat? And what constitutes a high-quality trench?”  In a recent — informal and unscientific — poll of colleagues, the question…

Why Can’t I Be Ugly?

By NIDA ALI August 24, 2017 “Advertising has promoted a view of women that is appealing to the male gaze, so much so, that women have begun viewing themselves through the dominant male gaze.” Advertising is defined by Merriam Webster…

What You’ve Been Doing Wrong With Your Deodorant and Perfume

By UDDY MIN Introduction by NIDA ALI August 18, 2017 “One of the biggest things to keep in mind in terms of fragrances is that they are NOT for underarms.” Fragrance is a staple in everyone’s life, everyone strives to…

Four Ways to Spice Up Your Skin Care

By AMANEE ABDALLAH August 14, 2017 “Spices offer natural remedies for your skin that won’t cost a fortune and can give real results that you might buy at a high-end beauty counter in a fancy glass jar, scented and scant.”…

Has the Hijab Become a Stylish Commodity?

By HIBBA MAHMUD March 8, 2017 “With the power of social media, there has been numerous hijabi fashion bloggers who have transformed the image of hijab from oppressive to inclusive and trendy.” The Muslim women’s hijab, as an image, has…

The Layman’s Skin Care Routine

By NIDA ALI March 16, 2017 “Your skin is something that you should be taking good care of. That’s not a shallow demand or a societal pressure, your skin is part of your health. Take care of all your organs,…